E-commerce platforms and marketplaces need to offer competitive shipping options to ensure customer satisfaction, loyalty, and increased business for their retailers. The economics of developing in-house shipping solutions simply don’t add up, especially since integrating with third-party solutions is easier than ever. A third-party solution allows platforms to provide seamless shipping support, while freeing up team members to focus instead on their core value proposition.
We recently introduced OAuth: a new way for Shippo to work natively within other e-commerce platforms. OAuth provides a complete shipping solution with the added benefit that customers can stay on your platform for all their shipping needs.
A Seamless, Native Experience
Many existing shipping solutions, whether they are custom builds or APIs, require sellers to jump on and off the platform to interact with carriers and other vendors, which is annoying and disruptive. “Once you start making people login to other places, they say ‘forget about it,’” shared William Wynn, platform development manager at CartRover.
The advantage of integrating with Shippo’s OAuth is that it makes shipping a natural extension of your platform’s experience, built directly into the UI. After an initial authorization from customers to perform actions on their behalf, Shippo handles all aspects of the shipping process behind the scenes.
Competitive Shipping Rates
With Shippo, you can offer cost-effective shipping rates—up to 40% off those at the Post Office. “Shipping is one of the most time-consuming and stressful parts of running an online store—if you don’t do it right, there are all kinds of consequences,” says Yin Li, head of program management at Weebly. “Many of our sellers are at the stage where they realize that how they handle shipping will make a big impact on their bottom line—and top line.”
A Hands-off Billing Process
Integrating with Shippo using the OAuth process allows sellers and platforms to execute detailed and complex billing processes without having to handle the billing themselves. By spearheading the billing on behalf of platforms, Shippo also handles shipping fraud as an added benefit.
Shipping That Scales With You and Your Customers
As your customers grow, it’s important to make sure your integrations and partnerships can scale to support them. Onboarding customers and offering them seamless access to dynamically updated shipping rates is critical. “Shippo’s OAuth process made it possible for all of that to be handled behind the scenes,” said Yin. “If customers had to go off the platform to register, it would be very hard to scale.”
For more information, please download our whitepaper to learn how other e-commerce platforms are using OAuth to improve their customer experience. If you’d like to get started implementing OAuth, please get in touch.
Shippo is a multi-carrier API and web app that helps retailers, marketplaces and platforms connect to a global network of carriers. Businesses use Shippo to get real-time rates, print labels, automate international paperwork, track packages and facilitate returns. Shippo provides the tools to help businesses succeed through shipping.