Ecommerce retailers are finding themselves between a 'rock and a hard place' when competing in today's market. Fast paced growth driven by more online shoppers and online channels, growing customer expectations for fast and free shipping, plus increasing carrier rates, make it difficult to compete successfuly.
The question in front of all of us is: how can I profitably meet the customer expectations in a rapidly transforming ecommerce-driven world?
To learn how to make shipping your competitive advantage we invite you to watch this presentation by Mike Comstock from the Shippo Summit. If you prefer we’ve transcribed his presentation below.
Impact of Amazon
There is no question, everybody is aware that ecommerce is growing at an accelerated rate. Based on research by MIT in conjunction with Internet Retailer, it is estimated that in 2016 there were 50 million ecommerce websites in the world. There's no question that Amazon is the catalyst for change in the ecommerce world. If we looked at the traditional retailers and compare that to Amazon in terms of market value over the last decade, it is really a sobering view. You can see that traditional brick and mortar retailers have really undergone a terrific erosion in their market value. During the same time we see Amazon's market value increasing nearly 2,000%.