Shippo Tech

Marketing to Developers: Freemium Models and Content Marketing

By Shan Lian , Fri 03 Feb 2017

marketing to developer - shippo

We recently hosted our first unconference meetup focused on Marketing to Developers. Attendees included team members from  from Sift Science, Lob, CircleCI, Sparkpost, Mulesoft and many other API and software companies. 

The purpose of the event was to have an open discussion around the challenges we faced when marketing to and getting the attention of developers. We discussed many topics throughout the evening and we wanted to highlight some of the main takeaways.

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Shippo Tech

We'll be speaking at APIDays Paris

By Sin-Mei Tsai , Mon 12 Dec 2016


I’m excited to be speaking at APIDays Paris this year in the Transportation Track. APIDays is a worldwide conference bringing together developers and architects to talk about APIs and microservice evolution.

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Shippo Tech

What We Learned from APIStrat 2016

By Shan Lian , Thu 10 Nov 2016

APIStrat Boston 2016

Last week, we were at the API Strategy and Practice conference in Boston. As APIs become more mainstream in every industry from healthcare to finance and logistics, creating great developer experiences is becoming top priority for many companies. 

For Shippo, it was a great opportunity to meet other API focused companies to share and learn about how they’ve built out their interfaces and developer experience. 

We’d like to share some actionable takeaways from the conference for taking your developer experience to the next level.

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