VNYL Case Study
VNYL is a curated and personalized vinyl record subscription service. The company prides itself on being the go-to source for passionate music fans looking for an immersive listening experience.

The Challenge

For VNYL, implementing Shippo’s API allowed them to automate their shipping-label generation process, offering significant time savings as the result of eliminating previously manual processes. Moreover, since VNYL offers free shipping to members, Shippo’s API helps them to identify the most cost-effective shipping option for every order, to reduce their costs. When offering free shipping to customers, margin optimization is critical for any business.

For members, this provided the ability to access detailed shipping and tracking information directly in the VNYL app without having to navigate away to third-party carrier pages. Members can see the precise status and ETAs of their upcoming record shipments directly in the VNYL app. This is made possible by Shippo’s API webhooks, which allow VNYL’s application to detect when new shipping information is available, surface the information in the app, and notify customers in real-time with their shipment tracking info.

VNYL has also been able to create a few new features around the Shippo API. For example, when a package is delivered, using a trigger from Shippo’s API, VNYL automatically uploads music to a customer’s Spotify playlist.

“Many of the other shipping solutions in the market expect their customers to mostly use their web interface and only offer an API as an afterthought. When we discovered that Shippo’s API was their primary focus, we knew that their product would be a strong fit for us,” says Nick.

About VNYL Case Study

VNYL is a subscription service custom-made for music lovers. Members create profiles and share their musical tastes, and they can even connect their streaming channels. The VNYL team then sends members three hand-curated records each month, allowing them to discover new music specifically matched to their unique tastes.

Industry
Industry
Entertainment
Customer
Customers
Up to 6,000 Monthly Orders
Services
Services Used
Shippo + Shopify Plus
VNYL Case Study

The Solution

Shippo provided VNYL with a shipping API that could power better shipping experiences for their members, while also making VNYL’s internal shipping processes significantly more efficient.

For VNYL, implementing Shippo’s API allowed them to automate their shipping-label generation process, offering significant time savings as the result of eliminating previously manual processes. Moreover, since VNYL offers free shipping to members, Shippo’s API helps them to identify the most cost-effective shipping option for every order, to reduce their costs. When offering free shipping to customers, margin optimization is critical for any business.

For members, this provided the ability to access detailed shipping and tracking information directly in the VNYL app without having to navigate away to third-party carrier pages. Members can see the precise status and ETAs of their upcoming record shipments directly in the VNYL app. This is made possible by Shippo’s API webhooks, which allow VNYL’s application to detect when new shipping information is available, surface the information in the app, and notify customers in real-time with their shipment tracking info.

VNYL has also been able to create a few new features around the Shippo API. For example, when a package is delivered, using a trigger from Shippo’s API, VNYL automatically uploads music to a customer’s Spotify playlist.

“Many of the other shipping solutions in the market expect their customers to mostly use their web interface and only offer an API as an afterthought. When we discovered that Shippo’s API was their primary focus, we knew that their product would be a strong fit for us,” says Nick.

When we began looking into how we could facilitate a vinyl subscription service, we wanted to find a partner who could solve all of the nuances of shipping at scale, without us having to build this product ourselves.

The Results

With Shippo, VNYL was able to quickly scale their shipping logistics by providing a fast, efficient, and cost-effective solution. Shippo has also enabled VNYL to build new features into their application such as the ability to notify customers with real-time delivery updates, which they were not previously able to offer. And since Shippo has 99.9% uptime, VNYL and its members won’t experience interruptions in service, even if a specific carrier’s API goes down. Shippo is always on and ensures that VNYL customers won’t experience interruptions in service.

Since partnering with Shippo, VNYL has been able to focus on delivering an immersive music experience to its passionate customer base, instead of working out complicated shipping logistics.

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