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E-commerce News and Insights | August 23, 2019

3 Packaging Materials that Make the Unboxing Experience More Fun

Go ahead and give yourself a pat on the back: your packages are highly anticipated by your customers—and they’ve got the tracking page refreshes to prove it. When one of these packages arrive, your customer wants it to feel like it’s been delivered on a silver platter rather than a beat up, crumbled box. Nowadays, consumers expect a branded unboxing experience that lets your brand identity tumble out of the laptop and onto your customer’s real-life lap. 

The unboxing experience relies heavily on the packaging materials you use. Many companies are exclusively devoted to providing branded, high-quality packaging materials. Here’s a look at a few companies that are excelling and experimenting with new packaging material options you just might want to consider for your e-commerce business. 

Lumi: Corrugated Boxes and Inserts

Lumi Packaging

(Image: Lumi)

First, you’ll want to start thinking about the outer shell of your package. Do you want to put your items in a polymailer or envelope? These are typically best suited for softer, non-breakable items that will hold up well during delivery. You might also want branded or unbranded boxes and inserts that are sturdier to protect larger or breakable items. 

Good news! Shippo’s partnered with Lumi to help you deliver the best experience to your customers.

Through the Lumi dashboard, thousands of e-commerce brands order all the custom packaging for a perfect unboxing. As part of the partnership, Lumi is offering Shippo customers 10 percent off on their first order. To qualify for the promotion, you must be U.S. based and ship over 500 packages per month. Sign up here or visit their YouTube page to learn more.

Sticker Mule Vinyl Stickers 

StickerMule Wistia Stickers

(Image: StickerMule)

You also can’t forget the stickers. Stickers are especially great if you have a lot of different box and envelope sizes, so you opt for unbranded packaging to cut costs. Then, add stickers to the packaging and inner packaging materials, or simply include stickers in the box for your customers to use. 

Sticker Mule’s vinyl stickers are a great option for e-commerce businesses. They often have deals and promotions on their products, so keep an eye out for their sales.

3M Flex & Seal Shipping Roll 

3M Packing Roll

(Image: 3M) 

Your customers may also be surprised and delighted by innovators in the space that are striving to create packaging materials that solve common pain points. A recent example is materials company 3M. Their new Flex & Seal shipping roll helps e-commerce businesses pack their orders faster and use less packaging materials. This has the potential to be an alternative to polymailers and envelopes, depending on the needs of your company. 

This list is simply the tip of the iceberg when it comes to packaging material options. Your ultimate goal is to create a packaging experience that meets the needs of your business and your customers. You want to package your items in a way that resonates with your customers while allowing you to meet your bottom line. 

Michelle McNamara is a Senior Marketing Manager at Shippo

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