2021 Benchmarks and Trends: A Look at E-Commerce Order Value & Shipping Spend
How much are consumers spending online, and what do merchants pay for shipping in relation to the overall revenue from those e-commerce orders?
These are just two of the important questions we set out to answer in our recently published 2021 E-Commerce Shipping and Fulfillment Benchmarks Report. Sourced from Shippo customers of all sizes and across industries, the data shows us the following norms:
It also showed that between April 2019 and March 2021, total e-commerce order value increased exponentially:
And we saw a significant increase in packages deliveries year-over-year as well, with spring and summer seeing the most drastic change as most of the country was locked down in mid-2020:
The takeaway? With both order values and package deliveries trending upwards, even as we move beyond the pandemic-era boom, it’s important to measure how your business’ bottom line is influenced by both customer spend and shipping costs.
For even more industry benchmark data, insights, and trends, be sure to check out the on-demand recording of our recent webinar, 2021 E-Commerce Benchmarks & Trends: How Does Your Business Stack Up?