Shippo vs Veeqo: Independent Shipping Platform vs Amazon-Owned Option

Free shipping software sounds great, but it comes with trade-offs around functionality and flexibility. The question is whether those trade-offs work for your business.

Both Shippo and Veeqo serve multi-channel businesses looking to streamline their shipping operations, but they take different approaches. While Veeqo offers a deep Amazon integration with no monthly software fee, Shippo emphasizes platform flexibility, large carrier coverage, and no sharing of customer data between third party platforms. 

In this guide, we'll compare these two platforms so you can decide which approach aligns with your business goals and values.

Veeqo: Amazon's Inventory-Focused Solution

Since Amazon acquired Veeqo in 2021 and made it free in 2022, it has become an attractive option for sellers in the Amazon ecosystem. Let's examine what it offers and what trade-offs come with that "free" price tag.

What Veeqo Does Well

Strong inventory management and warehouse features. Veeqo's core strength is inventory management. It offers robust tools for tracking stock across multiple channels, warehouse management workflows, and real-time inventory syncing. If inventory control is your biggest operational challenge, Veeqo's feature set is comprehensive.

Deep Amazon integration and FBA connectivity. As an Amazon company, Veeqo integrates seamlessly with Amazon Seller Central, Amazon Buy Shipping, Amazon Multi-Channel Fulfillment (MCF), and Amazon Shipping. For sellers heavily invested in the Amazon ecosystem, this integration is smooth and well-supported.

No monthly software fee. You pay for shipping labels and any applicable carrier charges. For budget-conscious businesses, eliminating a monthly software expense is appealing.

Good for Amazon-centric businesses. If your business is primarily focused on Amazon sales, with other channels as secondary, Veeqo's Amazon-first approach aligns well with your operations.

Enterprise-level inventory tools. Veeqo provides sophisticated inventory features like mobile picking with scanners, multi-warehouse management, and detailed profitability analytics.

Veeqo Credits program. As of November 2025, eligible shipments may earn credits (e.g., up to 5% depending on service and program terms).

Where Veeqo Falls Short

However, Veeqo's "free" model comes with significant considerations:

Only supports a few carriers. Veeqo primarily supports UPS, Amazon Shipping, USPS, FedEx, DHL and OnTrac. While these cover most domestic needs, you miss out on the flexibility of international carriers, regional carriers, and the ability to rate-shop across a broader network. This limitation can be costly if you ship internationally or to zones where regional carriers offer better rates.

Amazon may access sales, order, inventory, product, and customer data from connected channels. This is the elephant in the room: using Veeqo might give Amazon - who owns Veeqo - visibility into all your sales data, order information, inventory levels, product information, and customer data from all your connected sales channels (e.g., Shopify, eBay, and more), per Veeqo documentation (as of November 2025). While Amazon states they don't use this data to compete with your business on other channels, you're sharing comprehensive business intelligence with one of the world's largest retailers. For many businesses, this represents a significant strategic consideration.

Strong Amazon focus; supports additional channels. The platform is optimized for Amazon sellers first. If you're building a multi-channel brand that's not Amazon-centric, Veeqo's focus may not align with your strategy.

Primarily inventory-management tool with shipping features. Veeqo's roots are in inventory management, with shipping added as a feature. If your primary need is sophisticated shipping logistics rather than inventory control, the platform may feel like it's solving the wrong problem first.

Access to power features may require purchasing a defined share of labels through Veeqo (see program terms). Veeqo’s Fair Usage Policy is designed to ensure Veeqo gets enough shipping volume from merchants since this is how they monetize the free platform. This can be a disadvantage for you because it limits your flexibility. If you don’t print enough labels through Veeqo, you may lose access to key features, essentially tying your shipping operations to Veeqo’s volume requirements.

Shippo: The Independent, Multi-Carrier Shipping Platform

Shippo takes a fundamentally different approach: it's an independent shipping platform built on API-first architecture and designed for businesses that value flexibility and data privacy with a larger network of carriers.

Key Advantages That Set Shippo Apart

Shippo offers 40+ carriers (as of November 2025), while Veeqo supports USPS, UPS, FedEx, and DHL. Shippo provides access to USPS, UPS, FedEx, DHL Express, and dozens of international and regional carriers. This broad network gives you flexibility to choose the best carrier for each shipment based on destination, speed, and cost. Whether you're shipping to rural Montana or metropolitan Tokyo, you have options.

Platform independence—data handled per Shippo’s privacy policy and not within a retail marketplace. With Shippo, your business data remains private and independent. You're not sharing sales information, or inventory insights with a massive retailer that might compete with you. Your data is governed by Shippo’s privacy policy. This independence becomes increasingly valuable as your business grows and your competitive intelligence becomes more valuable.

API architecture built for developers and integrations. Shippo is API-ready, meaning it's designed from the ground up for technical integration and customization if wanted or needed. Whether you need to build custom workflows, integrate with proprietary systems, or create automated processes, Shippo's comprehensive API and developer tools give you the flexibility to build exactly what your business needs. API access is included on all Shippo plans, including the free tier (as of November 2025).

Global reach with international carrier network. Shippo's carrier network includes international carriers who understand customs, documentation, and the complexities of cross-border shipping. If you're expanding globally or already shipping internationally, this expertise and carrier access is invaluable.

Transparent pricing—free starter plan (e.g., up to 30 labels/month) with tiered options as you grow (as of November 2025). Shippo's pricing is straightforward: free starter plan for up to 30 labels per month, then transparent scaling as you grow. You're not trading your business data for "free" software—you're paying directly for the service with clear, predictable costs.

Pure shipping focus with deep logistics expertise. Shippo is a pure shipping company. The entire platform is optimized for shipping logistics, carrier management, rate shopping, international documentation, and fulfillment automation. You get specialized expertise focused on solving shipping challenges.

Flexible for any business model—not tied to one ecosystem. Shippo works equally well whether you're an Amazon seller, a Shopify merchant, a multi-channel brand, or a custom marketplace. 

Head-to-Head Comparison

Carrier Network & Global Reach

Shippo: With 40+ carriers worldwide, including international and regional carriers, you have the flexibility to optimize every shipment. Need a regional carrier for faster delivery in the Pacific Northwest? Want to use a specialist for shipping to Canada? Shippo gives you options.

Veeqo: Limited to six major carriers—USPS, UPS, FedEx, DHL, Amazon Shipping and OnTrac. These cover basic needs well, but you miss the ability to leverage regional carriers, international specialists, or niche carriers that might offer better rates for specific routes.

Summary: Shippo offers broader listed carrier variety; Veeqo focuses on six major carriers.

Data Ownership & Independence

Shippo: Your sales data, customer information, inventory levels, and business intelligence remain private. Shippo is an independent company focused on providing shipping tools—not gathering competitive intelligence from sellers.

Veeqo: Amazon might gain access to your sales and customer data from all connected channels since they are owning Veeqo and Veeqo’s T&C seem to allow it. While Amazon promises not to use this data to compete with you off-Amazon, you're still sharing comprehensive business insights with one of the world's most powerful retailers.

Summary: Shippo emphasizes platform independence; Veeqo is part of Amazon which shows in their data-use terms. If you're uncomfortable to potentially share your entire multi-channel business data with Amazon, this is a decisive factor.

API & Developer Experience

Shippo: API-first platform with comprehensive documentation, webhooks, and modern developer tools. API access is included on all plans, including the free tier. You can build custom integrations, automate complex workflows, and embed shipping into other systems without barriers or extra costs.

Veeqo: Offers API access (requires contacting support for initial setup) with decent documentation. The API is functional but the platform is more focused on inventory management than shipping-first use cases.

Summary: Shippo includes API access on all plans (as of November 2025); Veeqo offers an API with initial enablement that may require support.

Pricing Transparency

Shippo: Clear, transparent pricing with a free starter plan and predictable scaling. You pay with money, not with your business data. Costs are straightforward and you can easily calculate what you'll pay as you grow.

Veeqo: Completely free with no monthly subscription fees. However, the real cost is sharing your business data with Amazon and being limited to Amazon's preferred carrier network. Additionally, the Fair Usage Policy requires purchasing at least 50% of shipping labels through Veeqo to access full inventory features.

Summary: Choose based on pricing model preferences and data-use terms—Shippo uses tiered pricing; Veeqo has no monthly software fee and specific program terms.

Business Focus & Specialization

Shippo: A shipping platform with deep logistics expertise. Every feature is designed to make shipping easier, faster, and more cost-effective.

Veeqo: Inventory management platform with shipping features. Strong on warehouse management and stock control, but shipping is secondary to inventory management in the platform's design philosophy.

Summary: Depends on your primary need. If shipping logistics is your focus, Shippo's specialization delivers better results. If inventory management is your biggest pain point and shipping is secondary, Veeqo may align better.

Platform Flexibility

Shippo: Works with any business model, any platform, any ecosystem. Whether you're building on Shopify, WooCommerce, custom marketplaces, or even Amazon, Shippo treats all channels equally.

Veeqo: Optimized for Amazon sellers first, with other channels supported as secondary integrations. The platform's design philosophy centers on the Amazon ecosystem.

Summary: Shippo is ecosystem-agnostic; Veeqo is optimized for Amazon sellers and supports additional channels.

When to Choose Each Platform

Choose Veeqo If:

• You’re primarily an Amazon seller and most of your revenue is Amazon-driven
• Inventory management and warehouse control are operational challenges
• You're comfortable sharing all your business data with Amazon
• You only need major US carriers and don't require specialty or international carriers
• The Veeqo Credits cashback program (up to 5% back) provides meaningful savings for your volume
• You believe Amazon's assurances about not using your data competitively are sufficient
• You’re comfortable with Veeqo’s Fair Usage Policy requirements for accessing certain features

Choose Shippo If:

• You value data independence and privacy
• You need access to global carriers and international shipping specialists
• You sell across multiple platforms without being Amazon-centric
• You prefer transparent pricing over "free" with potential data trade-offs
• You need international shipping capabilities and customs expertise
• You want a pure shipping solution from logistics experts
• You're building a brand that isn't tied to one ecosystem
• You need carrier flexibility to optimize costs across diverse routes
• You value having shipping as your core platform focus, not a secondary feature

The Real Cost of "Free"

Veeqo’s no-subscription model is paired with data-use and program terms that might give some shippers headaches. Per Veeqo documentation (as of November 2025), they may access data from connected channels, including sales, orders, inventory, product, and customer information.

While Amazon states they won't use this data to compete with your business outside of Amazon, consider the strategic implications:

• Competitive intelligence: You're giving a comprehensive view of your multi-channel business to the world's largest retailer
• Business leverage: If Amazon decides to enter your product category, they have detailed intelligence about your entire operation
• Dependency: Your business becomes more tightly integrated into Amazon's ecosystem, potentially making it harder to pivot away later

Shippo's transparent pricing means you pay directly for the service with clear costs—but your data, your customer relationships, and your business intelligence remain yours. For many growing businesses, this independence is worth the straightforward monthly fee.

No-subscription models can involve trade-offs beyond fees; review program and data-use terms carefully.

The Bottom Line

Veeqo works well for Amazon-centric businesses that are comfortable to potentially share comprehensive business data with Amazon in exchange for free inventory and shipping software. The platform delivers strong inventory management features and seamless Amazon integration at no software cost.

Shippo provides independence, flexibility, and global reach for businesses that value data privacy and want a pure shipping solution. With 40+ carriers, API-first architecture, and transparent pricing, Shippo serves businesses that aren't tied to one ecosystem and want logistics expertise focused solely on making shipping better.

Many growing multi-channel businesses prioritize carrier variety, platform independence, and defined privacy practices when selecting a shipping platform. While Veeqo's "free" pricing is appealing, the true cost includes data sharing and ecosystem dependency—factors that become increasingly important as your business scales.

The question isn't just about monthly fees—it's about business independence, data ownership, and strategic flexibility for the long term.

Ready to Ship Independently?

Over 300,000 businesses (as of November 2025) use Shippo for shipping while maintaining operational flexibility. Whether you're shipping 30 packages a month or 30,000, Shippo offers carrier access, API integration, and shipping expertise without requiring you to share your business intelligence.

Start with Shippo’s free plan today—API access and core features included (as of November 2025); review the privacy policy for details. Sign up now and experience independent shipping with transparent pricing and true data privacy.

Questions about which platform is right for your business? Contact our team and we'll help you evaluate your options.

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