E-commerce News and Insights
Jan 10, 2019

The Best Shopify Apps in 2019 to Increase Sales & Streamline Your Business

Anywhere between 300,000 and 500,000 e-commerce sites are built on Shopify’s e-commerce platform, according to PipeCandy. And there are more than 2,500 apps on the Shopify App Store to date. If you’re growing or building your own Shopify store, that’s a lot of apps to sift through. So, which ones do you really need to streamline and scale your business? We’ve handpicked seven of the best Shopify apps for 2019 for you to check out.

1. Ship Your Orders: Shippo

Taking packages to the Post Office, manually creating shipping labels, and syncing delivery status can be a huge time suck. If you want to grow your business, you have to be able to scale your shipping processes, and a shipping software will help you do just that.

The Shippo Shopify shipping app is a great option to create a consistent and positive customer experience with automated label generation and shipment notification emails for customers. Plus, Shippo offers the best Shopify shipping rates, connecting you with more than 50 carriers, so you can be confident that you’re getting deep discounted prices.

2. Hire a Virtual “Digital Marketer”: Kit

Once your store is live, it’s time to spread the word. One way to do that is through social media marketing. If you’re unfamiliar with social media marketing, the Kit Shopify app can guide you along the way.

It uses artificial intelligence (AI) to track your digital marketing efforts, and then provides recommendations based on which approaches are most effective. It also integrates with Yotpo, which is next on our list of the best Shopify apps in 2019.

3. Collect Customer Reviews: Yotpo

Customer reviews are immensely effective, and they’re especially important for online merchants who can’t prove their product in the same way as a brick-and-mortar retail setting. According to Bizrates, only two percent of consumers never reference reviews during the purchase process.

Almost everyone is looking at customer reviews at some point during the purchase process, and you’ll want to give them that content directly on your site so they don’t look elsewhere. Not to mention customer reviews can also help with SEO.

Yotpo is one of the best Shopify apps for 2019 because it integrates with Shopify to collect and display customer reviews, photos, and Q&A forums among your customers. 

4. Customize a Customer Loyalty Program: ReferralCandy

A customer loyalty program is a great tactic to differentiate your brand and drive repeat purchases. After all, it costs less to convert a returning customer than to acquire a new one. You can launch your own customer loyalty program with the ReferralCandy Shopify app.

When building your program, consider a reward-based program, as opposed to offering discounts. While it’s worth testing with your own customers, one Hawke Incentives report found that marketers see more success with reward-based incentives over discounts. Free gifts, early access, and extended returns policies are just a few rewards you can test with your customers.

5. Sell on Social Media: Facebook Channel

Nearly one-third of consumers would make a purchase on social media, according to BigCommerce. It’s a great opportunity for e-commerce brands wanting to expand their revenue streams. And creating a Facebook Shop is relatively easy.

The Facebook channel Shopify app connects with your e-commerce store so you can quickly publish product collections from your site to the social platform. It also lets you post shoppable photos on Facebook, which users can engage with directly to learn more about your products and ultimately convert.

6. Expand Your Reach: Amazon Channel

According to Amazon, more than 20,000 small and medium-sized businesses worldwide surpassed $1 million in product sales in 2017. That’s a lot of revenue, and if you’re selling online, you’ll want to consider getting your slice of the pie.

But adding yet another selling channel can cause chaos and make tracking inventory more difficult.

With the Amazon channel Shopify app, you can sell on the third-party marketplace and also sync inventory and orders across all channels. This can help keep business operations streamlined and avoid costly out-of-stock inventory.

7. Manage Inventory: SKULabs

As you continue to grow and juggle multiple selling channels, managing inventory becomes more complex and important for operational success. SKULabs is an inventory management software that’ll track your stock across all of those channels and multiple warehouses.

Plus, you can connect the SKULabs Shopify app to your e-commerce site and sync all of your online orders to the central database. With more robust and accurate data, you’ll also have more accurate forecasts, which leads to more efficient usage of space and fewer stockouts.

Shopify apps are a great way to streamline your business, save time, and ultimately increase sales. With these Shopify apps in your arsenal, you’ll be well-equipped to scale and grow your Shopify store in 2019.

If you liked this article, you might also like these tips for optimizing Shopify shipping rates.

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Alexandra Sheehan
is a copywriter who works with B2B companies in the retail, e-commerce, and travel sectors to create strategies and expert long-form, website, and blog content. Learn more at thealexsheehan.com.

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