It’s fast and easy to start selling live
No signup fees. No monthly costs, Unlock incentives, Go live from anywhere, Sell, ship, get paid, Only pay commission after you’ve sold an item
The Live Shopping Marketplace Shop, sell, and connect around the things you love.
The future of shopping is live
Whatnot is the #1 live shopping platform in the US and Europe. The biggest live businesses are being built here.
How it works:
- Join In the Fun: Take part in fast-paced auctions, incredible flash sales, live show giveaways, and so much more.
- We've Got It All: Search our marketplace to find the exact product you're looking for
- Find Incredible Deals on Name Brands: From the brands you love, to hard-to-find specialty products. There's a deal on whatever you're looking for.
Shippo and Whatnot
The fastest and most fun way to sell
Live shopping brings back the energy of selling in person—to millions of buyers.
- Your customers are already here: Every week over 650,000 people join Whatnot. Buyers are regulars—80% of customers buy something every month.
- Sell more, faster: The average seller on Whatnot sells 10x more than on similar marketplaces. Together, Whatnot sellers made $8B in 2025.
- The most fun you’ve had selling: Engage with customers in real-time conversations, feel the energy of the crowd, and build your own community that keeps coming back.
Big businesses are being built on Whatnot
From bags to beauty, cards to comics, and everything in between—Whatnot is the primary income stream for 1 in 8 sellers, with top sellers earning over $100M.
Use Cases
Millions of shoppers, ready to buy
Over 650,000 people join Whatnot every week across 250+ categories
Auctions, fixed price, Flash Sales, and more ways to sell
Whatnot was built for live shopping from day one. Every selling format is designed to make shows fast, fun, and engaging.
Live selling tools that scale with you
Seller Analytics, Shopify Integration, Promote Tools, Rewards Club, Schedule shows, manage customer support, monitor your account health, and access everything else you need to run and grow your live selling business.