‘Tis the season to ship smart: How 4 SMBs streamline the holidays

The holiday season is make-or-break time for small businesses. With increased sales, tight deadlines, and customer expectations at an all-time high, SMBs need efficient, cost-effective shipping solutions. This is where Shippo comes in.

Meet Natali, Emily, Sienna, and Wyatt—four small business owners who are thriving this holiday season thanks to Shippo. Here’s how they’re saving time, cutting costs, and keeping their customers happy during the busiest time of the year.

Natali – A cookie business baking up holiday joy

Natali is a home-based cookie baker who runs her business with her husband. For the past six years, she’s relied on Shippo to make her life easier, especially during the holiday season when demand skyrockets. But Natali’s journey to cookie success wasn’t always so sweet.

Before cookies, she sold nail products and created content in the beauty industry. While successful, the constant hustle eventually led to burnout. She turned to baking as a creative outlet, and it quickly became a passion. Friends and family encouraged her to take it further, and in 2022, she launched her cookie business.

Today, her cookies sell out within minutes each week, but she limits production to 500 cookies to protect her energy and creativity. Through it all, Shippo has been her go-to shipping solution, helping her transition smoothly from nail products to baked goods.

Natali’s Shippo holiday story:

• In her early days, she spent hours manually entering addresses on USPS.com. Now, Shippo’s integration with Square (her shop’s platform) syncs orders automatically, saving her hours during the busy holiday rush.
• Shippo’s discounted rates and streamlined label printing make holiday shipping a breeze, freeing her up to focus on baking and sharing resources with other small business owners.
• A loyal Shippo user for six years, she says, "If it’s not broke, don’t fix it!"

Holiday tip from Natali:

"During the holidays, time is your most valuable resource. Automate your shipping with Shippo so you can focus on what truly matters—your craft and your customers."

Sienna – An artist shipping globally with ease

Sienna is a fiber artist whose pieces have graced galleries and private collections worldwide. The holidays bring larger orders and international shipments, and Shippo helps her navigate the complexities with ease.

Sienna’s Shippo holiday story:

• Recently, she shipped a massive tapestry from the US to France. Shippo’s carrier discounts saved her over 80% on shipping costs, allowing her to choose Shippo’s $332.63 FedEx rate instead of the direct rate of $2,196.85.
• In total, she’s saved over $10,000 on shipping in 4 years.

Holiday tip from Sienna:

"International shipping can be a headache, especially during the holidays. Shippo makes it simple and affordable."

Wyatt – Flipping for holiday cheer

Wyatt is a content creator who runs money flip challenges, helping people turn unwanted items into cash for their goals. This holiday season, he’s spreading even more cheer with his creative flips—and Shippo helps him ship smarter.

Wyatt’s Shippo holiday story:

• In a recent challenge, Wyatt started with a game table someone was about to donate. He flipped it at a pawn shop for $20, then reinvested that money at a thrift store, buying a T-shirt he resold online. As the challenge grew, he picked up free Harley-Davidson parts, selling them on eBay. Each step required shipping items to buyers quickly and affordably.
• By the end of the challenge, Wyatt had turned a free game table into $150. Thanks to Shippo, he saved time and money, shipping multiple packages with discounted rates and a streamlined process.

Holiday tip from Wyatt:

"Shippo’s discounted rates and seamless workflow keep my holiday flips on track, allowing me to help more people and make a bigger impact."

Emily – The reseller’s secret to holiday hustle

Emily runs her eBay store with her husband, supporting their family of six. With four kids and the holiday rush, efficiency is everything.

Emily’s Shippo holiday story:

• Syncing her store with Shippo means no more manual entry. As soon as an item sells, it appears in her Shippo dashboard, ready for label printing.
• She’s saving up to 90% on shipping costs with discounted USPS, UPS, and FedEx rates—critical during peak shopping season when every dollar counts.
• Once the labels are printed, her buyers receive automatic tracking updates, keeping them informed and happy.

Holiday tip from Emily:

"Never buy your labels directly from carrier sites—they’re more expensive and don’t offer the same time-saving tools. With Shippo, you’ll save money, automate your shipping process, and keep your buyers updated every step of the way."

Make your holiday shipping a wrap

Whether you’re shipping cookies, art, or holiday cheer, Shippo helps small businesses thrive during the busiest season of the year.

Ready to simplify your holiday shipping? Log in to save time and money this holiday season. Or get started free today.