SMB shipping
|
Nov 17, 2025

Shippo vs Pirate Ship: Which Shipping Software is Right for Your Small Business?

If you're a small business owner, you know that shipping costs can make or break your margins. Between carrier rates, packaging, and time spent creating labels, every dollar and minute counts. That's why finding the right shipping software is crucial for your business.

Both Shippo and Pirate Ship have earned their place as popular solutions for cost-conscious small businesses. They both offer significant savings over retail carrier rates, and both can help streamline your fulfillment process. However, while Pirate Ship is a solid choice when you're just getting started, businesses planning for long-term growth often look for platforms like Shippo that offer advanced features and scalability.

In this guide, we'll break down how these two platforms compare so you can make the right choice for your business needs.

Quick Comparison: Shippo vs Pirate Ship

Before we dive deep, here's a snapshot of how the platforms stack up:

Pirate Ship: The Basics Done Well

Let's give credit where it's due. Pirate Ship has carved out a loyal following by keeping things simple and completely free.

Feature Shippo Pirate Ship
Pricing Free Starter plan (up to 30 labels/month), Pro Plan starts at $19/month Completely free
Carriers 40+ carriers including USPS, UPS, FedEx, DHL Express, and regional carriers USPS and UPS only
Cubic Pricing Yes Yes
Store Integrations Direct integrations with major e-commerce marketplaces and platforms, including Amazon, Etsy, TikTok Shop, and more Direct integrations some e-commerce marketplaces and platforms; doesn't include Amazon, Etsy, or TikTok Shop
API Access Full API with webhooks Not available
Automation Rules Yes No
Branded Tracking Yes Yes
Returns Generation Yes Basic
Phone Support Yes (Pro Plan and above) No
International Shipping Strong international support Limited - US carriers only
Best For Growing businesses that need flexibility and advanced features Very small volume shippers with basic needs

What Pirate Ship Does Right

Zero monthly fees. This is Pirate Ship's biggest selling point. You pay nothing to use the platform, just the cost of shipping labels. For businesses shipping under 30 labels per month with tight budget constraints, this is hard to beat.

Simple, intuitive interface. Pirate Ship's user experience is straightforward. There's no complex setup, and you can start printing labels quickly.

Competitive USPS and UPS rates. Pirate Ship offers solid discounts on both USPS and UPS shipping, including access to cubic pricing for qualifying packages. You'll save significantly compared to paying retail rates at the post office.

Fast setup. You can be up and running in minutes. For someone who just needs to print a few labels without complexity, Pirate Ship delivers.

Where Pirate Ship Falls Short

However, as your business grows, Pirate Ship's limitations become more apparent:

Only two carriers available. You're limited to USPS and UPS. No access to FedEx, DHL Express, regional carriers, or specialty international carriers. This limits your ability to rate-shop and find the best option for each shipment.

Manual order entry required. Pirate Ship requires you to manually copy and paste orders or upload via CSV for some of your e-commerce platforms, like Etsy, Amazon, and TikTok Shop. There are direct integrations but the integrations are more niche.

No automation capabilities. Every label requires manual input for service level, package type, insurance, and other options for platforms like Etsy, Amazon and Tiktok Shop. This repetitive clicking adds up fast as volume increases.

Limited scalability. Without an API or advanced features, there's no path to scale your shipping operations as you grow. Manual workflows can become time-consuming as shipping volume increases and manual processes might become a bottleneck for your business.

Limited return label generation. Generating return labels requires activation and is only approved upon request. Additionally, return labels are only supported for USPS labels.

Shippo: Built for Growth and Flexibility

While Pirate Ship keeps things simple, Shippo is designed for businesses that want to scale efficiently without outgrowing their shipping platform.

Key Advantages That Set Shippo Apart

Access to 40+ global carriers. Shippo connects you with USPS, UPS, FedEx, DHL Express, and dozens of regional and international carriers. This means you can rate-shop across multiple carriers to find the best price and service for each shipment, potentially saving even more money (up to 90%!) than being locked into just two options.

Direct store and marketplace integrations. Shippo integrates directly with 10+ e-commerce platforms including Shopify, Amazon, eBay, Etsy, TikTok Shop, WooCommerce, BigCommerce, and more. Your orders sync automatically—no need for CSV exports, no manual data entry, no mistakes from typos. This alone saves hours every week.

Powerful automation rules. Set up rules once and let Shippo handle the repetitive work. Shippo can automatically apply the right service level based on destination, apply package templates based on an order’s items, automatically add insurance for high-value items, and shipping presets for different order types. Your fulfillment speeds up and errors drop dramatically.

Full API ecosystem. For businesses that need custom workflows or want to build shipping into their own platform, Shippo provides a robust API with webhooks, batch operations, and comprehensive documentation. Whether you're building a custom checkout flow or integrating with your warehouse management system, the API gives you the flexibility you need.

Branded customer experience. With Shippo, your customers see your brand at every touchpoint. Branded tracking pages and email notifications are incredibly easy. 

Flexible return label generation. No activation is required. Return labels are built directly into users’ workflows by default and available for UPS, USPS, FedEx, and more (for domestic orders only). Users can also enable automatic return label generation so return labels are generated with every outbound label, further streamlining the returns process.

Analytics and reporting. Understand your shipping costs, identify trends, and optimize your carrier mix with detailed reporting. Make data-driven decisions about which carriers and services give you the best ROI.

Scalable pricing that grows with you. Start with Shippo's free Starter plan (up to 30 labels per month), then move to Pro plans starting at $19/month as your volume increases. The pricing scales with your business, and higher tiers unlock more features and support that help your business grow.

Professional support when you need it. Pro Plan customers get access to phone and live chat support. Premier Plan customers get dedicated account management. When you're in the middle of shipping peak season or dealing with a carrier issue, having real support makes all the difference.

Head-to-Head Comparison

Carrier Options & Flexibility

Shippo: With 40+ carriers, you have access to USPS, UPS, FedEx, DHL Express, regional carriers like OnTrac and LSO, and international specialists. This gives you flexibility to choose the best carrier for each package based on destination, speed requirements, and cost. For international shipments, Shippo provides true global coverage with proper customs documentation support.

Pirate Ship: Limited to USPS and UPS only. While these two carriers handle most domestic needs, you miss out on FedEx's extensive network, DHL's international expertise, and regional carriers that may offer better rates for certain zones.

Conclusion: Shippo for businesses that need carrier flexibility, especially if you ship internationally or want to optimize costs across multiple carriers.

Integration & Technical Capabilities

Shippo: Direct integrations with 10+ e-commerce platforms mean your orders flow automatically from your store to Shippo. No manual work required. The full API allows developers to build custom integrations, automate complex workflows, and embed shipping directly into other systems. Webhooks provide real-time updates on tracking events.

Pirate Ship: Pirate Ship offers select direct integrations with some platforms. But some Pirate Ship users may need to import orders manually or via CSV for certain e-commerce platforms such as Etsy, Amazon and TikTok Shop depending on integration setup.

Conclusion: Shippo for growing businesses. The time saved through automation and integrations pays for itself quickly, and the API opens doors for custom solutions as your needs evolve.

Pricing Structure

Both platforms offer competitive carrier rates and cubic pricing access, but the pricing models differ significantly:

Shippo: Shippo’s free Starter Plan allows for up to 30 labels per month (you only pay for postage plus $0.05 per label when using your own carrier accounts). Pro Plan starts at $19/month and scales based on volume, with annual billing providing a 10% discount. Higher volume businesses get custom Premier pricing with dedicated support.

Pirate Ship: Completely free—no monthly fees or per-label fees. You only pay for the cost of postage.

Conclusion: It depends on your volume and needs. If you're just starting out and shipping under 30 labels per month with basic requirements, Pirate Ship's free pricing is unbeatable. However, as your volume grows and you need the time-saving features that Shippo provides, the monthly fee becomes a worthwhile investment that often pays for itself in time saved and operational efficiency.

Features & Functionality

Shippo: Comprehensive feature set including automation rules, address validation, batch label printing, branded tracking pages, branded email notifications, insurance options, multi-user access (up to 300 users on Pro), and integration with inventory systems and 3PLs.

Pirate Ship: You get the essentials done well, but without automation, and limited features.

Conclusion: Shippo for businesses that want to provide a professional customer experience and scale their operations efficiently. The time saved through automation and the improved customer experience from branded tracking often result in higher customer satisfaction and repeat purchases.

Support & Reliability

Shippo: Email support on the free Starter Plan. Pro Plan customers get email, plus phone and live chat support. Premier customers receive dedicated account management and priority support. Shippo also provides comprehensive documentation, API guides, and regular platform updates.

Pirate Ship: Community-focused support primarily through their help center and user community. No phone support available.

Conclusion: Shippo for businesses where shipping is mission-critical. When you're dealing with a time-sensitive shipment or a technical issue during peak season, having access to phone support and dedicated account managers can be the difference between meeting customer expectations and disappointing them.

When to Choose Each Platform

Choose Pirate Ship If:

  • You're shipping very low volume (under 30 labels per month)
  • You only need USPS and UPS
  • You prefer a no-frills, simple approach
  • You have budget constraints and can't afford any monthly fees
  • You're shipping primarily domestic packages

Choose Shippo If:

  • You're a growing business with scaling needs
  • You want access to multiple carrier options for better rates and flexibility
  • You need direct integrations with a wider variety of e-commerce platforms to save time
  • You want to automate repetitive shipping tasks
  • You want to provide a branded tracking and returns experience
  • You need an API for custom integrations or workflows
  • You want reliable customer support when issues arise
  • You're shipping more than a few dozen packages per month
  • Time is money, and you'd rather focus on growing your business than manually processing shipments

The Bottom Line

Both Shippo and Pirate Ship offer significant savings compared to retail carrier rates, and both can serve small businesses well. The key difference is in their approach and intended use cases.

Pirate Ship excels at simplicity and zero-cost access to discounted shipping rates. It's a solid choice when you're just starting out, have very low volume, and don't need advanced features.

Shippo is designed for businesses that want to grow. With 40+ carriers, direct integrations to major e-commerce marketplaces and platforms, powerful automation, branded customer experiences, a comprehensive API, and professional support, Shippo provides the foundation for scaling your operations efficiently.

Here's the reality: many small businesses eventually look for more advanced automation and carrier options as they scale. The manual processes that seem fine when you're shipping 10 packages a week but can become a significant bottleneck at 50 or 100 packages. The lack of automation can lead to mistakes and wasted time. 

Shippo's free Starter Plan removes the barrier to entry—you can start with zero monthly fees, just like Pirate Ship. As your volume grows and you need more features, you can upgrade to Pro Plan that typically pays for itself through time saved and improved operations.

Ready to Ship Smarter?

Over 300,000 businesses trust Shippo to handle their shipping needs. Whether you're just starting out or ready to scale, Shippo offers the carrier access, integrations, automation, and support to help your business grow.

Get started with Shippo's free plan today—no credit card required. Sign up now and see how Shippo can help your businesses to simplify and scale its shipping.

Have questions about which platform is right for your specific needs? Contact our team and we'll help you figure out the best solution for your business.

Tags:

Looking for a multi-carrier shipping platform?

With Shippo, shipping is as easy as it should be.


  • Pre-built integrations into shopping carts like Magento, Shopify, Amazon, eBay, and others.
  • Support for dozens of carriers including USPS, FedEx, UPS, and DHL.
  • Speed through your shipping with automations, bulk label purchase, and more.
  • Shipping Insurance: Insure your packages at an affordable cost.
  • Shipping API for building your own shipping solution.

Stay in touch with the latest insights

Be the first to get the latest product releases, expert tips, and  industry news to help you save time and money on shipping.

Loading...

Recommended Articles

Most Popular