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E-commerce News and Insights | October 24, 2019

How Glasses Gallery Gained an Extra $1,000 in Sales With Shippo and Fomo

By Shippo

Did you know you can integrate Shippo with social proof marketing platform Fomo to display recent orders on your website for prospective buyers to see?

The folks at Fomo recently chatted with Michael from Glasses Gallery, an online eyewear retail store based in the U.S. and Canada, about how his team saw a 25 percent increase in conversion rate and an extra $1,000 in sales after two months of using Shippo and Fomo.

Here’s a recap of their conversation.

Tell us about Glasses Gallery

We offer a complete eyewear solution for customers of all ages and interests. Whether you are nearsighted, farsighted, or presbyopia, we have just the right pair for you.

Customers can choose from different frame materials, including acetate and titanium, then make them their own with their unique glasses prescription. We aim to go beyond expectations to provide the best optical solutions for every customer. Glasses Gallery’s state-of-the-art production center is equipped with modern optical production equipment, applying the utmost precision on even the most complex of lenses.

Plus, teams of expert craftsmen work around the clock to produce high-quality lenses to fulfill our customers’ online glasses orders.

We specialize in high-quality lenses that offer function, protection, and comfort. Our glasses collection ranges from children’s to fashion and luxury eyewear, to reading glasses and glamorous sunglasses, and even cool sports glasses.

Glasses Gallery also has a feature to help customers virtually try on glasses from home.

What are some problems you’re experiencing?

Conversion rate improvement.

What other methods did you try to address this issue before using Fomo and Shippo?

Re-targeting, EDM, and Google Shopping.

How long have you been using Fomo and Shippo?

About two months.

How did you learn about Fomo and Shippo?

Online research.

What prompted you to move forward with Fomo and Shippo?

Observed other websites using them.

What are some of your other favorite apps/tools for increasing conversions?

MailChimp, Google, and Facebook.

Glasses Gallery is using Shippo integrated with Fomo to display recent orders. Shippo helps businesses streamline their shipping by managing shipping rates, shipping labels, and tracking info.

Specifically, Glasses Gallery uses Fomo to show off when Shippo shipments are sent and when shipments are delivered.

The default Shippo notification template when you integrate it with Fomo shows off the location of the order and the product titles.

Fulfillment might be an unglamorous side of an e-commerce business, but it is also an indication of sales and customer engagement. Shop owners can capitalize on all the hard work that goes on in their warehouses by showing it off to potential customers.

The Fomo <> Shippo integration is another great resource to add to your online store’s social proof marketing arsenal!

How are you tracking Fomo conversions?

Google Analytics.

How has Fomo and Shippo statistically improved your sales?

Our conversion rate has been improved by 25 percent.

Any other stats you’re proud of?

Our time on site and page views have been significantly improved too.

Do you have any advice to other Fomo <> Shippo users?

Use real data to feed to the customers.

What is one thing you want customers to take away from your business? What are you truly selling?

That we offer the best-priced prescription eyewear with 100 percent dedication to customer service.

Thank you to Michael from Glasses Gallery for sharing their story.

This article originally appeared in the Fomo blog, which you can view here.

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