Black Friday & Cyber Monday by the numbers: a 2025 shipping + shopping recap

How did BFCM really go this year? Which day came out on top? And what does the data tell us about holiday shopping behavior? Let’s break it down.

The busiest shopping and shipping weekend of the year has wrapped, and the early signals point to a strong, steady holiday season ahead.

Even in a year where the economy sent mixed messages (solid macro growth, softer hiring, cautious consumer optimism), e-commerce brands continued to show remarkable momentum. And we saw that play out clearly.

Here’s what our data revealed from Black Friday through Cyber Monday.

1. Shippo merchants outpaced overall U.S. e-commerce growth

Black Friday sales across Shippo merchants grew 35% year-over-year, significantly outpacing the 7.7% YoY increase in overall U.S. Cyber Week sales (Forbes).

This gap speaks volumes: brands using Shippo aren’t just keeping pace. They’re outperforming the broader market, even in a complex economic climate.

2. Shoppers spread their spending more evenly across the weekend

One of the biggest surprises this year? Black Friday and Cyber Monday volume were much closer than usual.

• 2025 Cyber Monday volume: 5.4% higher than Black Friday
• Last year: Cyber Monday beat Black Friday by 30%

This year’s tight margin suggests a meaningful shift: shoppers are planning ahead, buying earlier, and distributing purchases more evenly throughout the four-day window.

3. Shipping costs stayed stable despite a volatile climate

With fuel prices fluctuating and inflation still simmering, many expected a jump in shipping costs. Instead, we saw the opposite trend:

• Average label costs increased just 2.6% YoY
• That’s only $0.17 more per label

This stability shows two things:

1. Teams are choosing the right service levels to balance speed and cost.
2. Carriers are doing their part to keep pricing consistent when merchants need it most.

Celebrating our customers’ peak-season performance

A huge congratulations to the merchants, retailers, brands, and marketplaces that powered this momentum.

Shippo delivered 100% reliability across the busiest week of the year, and we’re proud to have played even a small role in your holiday success.

Looking ahead: shoppers may have started early, but they’re not slowing down

Late-season demand is already ramping, and delivery windows are tightening. As teams prepare for the final stretch of holiday fulfillment, the fundamentals matter more than ever:

• Reliable delivery
• Scalable fulfillment workflows
• Clear, accurate, cost-efficient shipping options at checkout