Becoming a Business with Pastreez: Tips For Early E-commerce Merchants

According to data from the Bureau of Labor Statistics, approximately 20% of small businesses fail within their first year. Why bother creating something new if there’s any possible room for failure? In this day and age though, the shift to online business and shopping only continues to strengthen as 41% of consumers are doing at least half of all their shopping online. Sometimes it takes a leap of faith (and maybe some sugar, almond flour, and egg whites…) to bake an idea into a business.

Pastreez is a bakery run by Cordon Bleu-trained wife and husband duo, Yami and Anthony Rosemond. What started off as a dream has blossomed into a successful e-commerce business, offering fresh crêpes and macarons delivery across the US.

We got an opportunity to chat with Yami and Anthony on how they turned their idea into a reality.

With hard work, a strong idea supported by research and trial & error, plus a genuine passion to bring a bit of Paris right to our doorsteps, Pastreez proves that you can’t succeed until you try.

“Step-by-step test, I would say. Iterate, test a little bit, test, test, and grow little by little. Once you have what I call an “MVP,” the most valuable product, it means you have something you are sure that people are interacting [well] with it…you can start to have some growth on it. For example, push it online, invest a little bit on the website, and see how it goes.” – Anthony Rosemond, Co-owner of Pastreez.

We’re proud to be a part of Pastreez’ journey in establishing their presence within the e-commerce world by helping them streamline their operations and provide a great customer experience.

Start shipping out your MVPs and growing your e-commerce business by signing up for a free Shippo account today!