E-Commerce Shipping

Most Important Time to Engage with Your Customers

By Shippo , Mon 24 Jul 2017

Shippo Most Important Time to Engage with your customers

Don’t say “bye-bye” to your customers after they click “buy”. Customers are waiting to hear from you after they make a purchase – is my order fulfilled, did it ship, is it going to arrive on time? Right after the purchase is the best time to engage with your customers. Providing them with an unique and personalized experience is a fantastic way to build loyalty and increase repeat purchases. 

“Top performing companies create a “renewable resource” of loyal customers. By the end of 3 years, almost 60% of their revenue is generated by repeat purchases.”

The tool that you need to create a memorable post-purchase experience for your customers is likely already in your toolbox: shipment tracking information.

Download our whitepaper: The most important time to engage with your customers to explore case studies and examples of how to use shipping data within each business operations to build customer loyalty, decrease support overhead, and increase sales. 

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E-Commerce Shipping

When Do Customers Become Engaged

By Shippo , Tue 18 Jul 2017

Consumers today have more places to shop than ever. If you have an ecommerce business, and you want online shoppers to buy from you, you need to make the shopping experience pleasant and easy. But where does that process start and end and what can you do to make it more pleasant for your customers?

We invite you to watch this presentation by Tobias Buxhoidt from parcelLab from the Shippo Summit. If you prefer, we’ve also transcribed his presentation below.

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E-Commerce Shipping

Using Data to Take the Guesswork out of Your Shipping Strategy

By Shippo , Tue 27 Jun 2017

Many business decisions are made via rules of thumb and gut feelings. However, in many cases that doesn't have to be the case. The data needed to make accurate decisions is there, you just need to take advantage of it. This is especially true if you're working in ecommerce, where everything can be tracked, measured and analyzed. 

If you're interesting in how you can take the guesswork out of your shipping descisions with data, we invite you to watch this presentation by Jake Stein from Stitch Data from the Shippo Summit. If you prefer, we’ve also transcribed his presentation below.

I'm co-founder and CEO of Stitch. Stitch helps out with warehouses, but not the kind of warehouses that most people are talking about here. In our context, a data warehouse is basically a fancy database, that has lots of different data from lots of different data sources. So things like your shipping data, your transactional data, payment processing, customer support, what you spend on ads, all the different data sources you have. And our goal with Stitch is to enable the next generation of analytics companies, so folks who are doing things that are very different, all different sorts of analytical use cases, they need data from all the different applications that businesses use, consolidated into one spot, so that they can analyze it, so they can inform decision making. So, that's what we do.

When they survey customers, three out of four say that they've added an extra item or two to their cart, to qualify for free shipping. I know that that's true for me, I actually have a list of things that I need that aren't time-sensitive, and I just add it to carts when I want to get that free shipping.

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