This post was written by Michael Jon Lazar, the Executive Director of Marketing at ReadyCloud ecommerce CRM that offers a Shippo integration for easy fulfillment. As an established digital marketer, serial entrepreneur and owner of several cross-channel online stores, e-tailing is dear to his heart. Follow him on LinkedIn to stay up-to-date on his most recent endeavors.
Online retailers have enough on their plate just managing their day to day options that it can be easy to overlook the benefits of seamless fulfillment and reverse logistics. At the core of the ecommerce experience for consumers, though, is just that.
Amazon Prime has set the standard. Shoppers now expect other stores to follow suit with a similar model, or they’ll just scoot on over to Prime and place their order there instead.
Last year, Amazon upped the ante—part of a back and forth battle for e-tailing dominance that was waged between it and rival Walmart. Consumers were first offered free two-day shipping on orders of $35 or more from Walmart, with Amazon besting the offer days later by featuring free two-day shipping for non-prime members on orders of $25 and over.
This case study helps us better understand just how important a fast fulfillment model is for online retailers.
On the flipside are the returns. They’re certain to come, and they increase when your store is selling well. The truth is that about one out of three (33%) products ordered online are ultimately returned by consumers. Making your returns process as seamless as your shipping is ripe with benefits, too.
They both matter greatly and have the potential to boost your bottom line. Here’s why.