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E-commerce News and Insights | September 8, 2015

5 Pointers to Set Your E-Commerce Store Up for Success


Hear what the team from Banza, a food innovation company, has learned about shipping, logistics, and packaging.

Craft a message for customers in the order confirmation email that is brief, appreciative, and provides a glimpse into your company’s vision.

People like to feel special. Be authentic and go out of your way to make your customers feel like they’re part of a movement, a special community. Make them feel like insiders.



Make sure your inventory and fulfillment capabilities can handle spikes in demand that accompany great PR. Sometimes you will know when great media coverage is coming, but sometimes it will be a surprise.

With great PR comes great responsibility. Don’t get caught up in the coverage and forget to shore up your inventory stores accordingly.





Have a system in place for quickly finding the lot numbers for each shipment you send (particularly relevant for food products).

Invest in cases that look fantastic and hold your products securely in place to reduce the risk of damage. Many companies overlook the visual impact of their packaging and only think about the appeal of the product itself. But remember – your case is the first thing that customers will see on their doorstep after their order has been delivered! Make the case pack a bit of a display on its own. Remember, people will judge the book by its cover.





Implement an order subscription option to simplify re-orders for your best customers. Offer a discount to those who subscribe. There are a number of apps available that make this super simple.

Banza has been a Shippo customer since November 2014, shipping thousands of high-protein pasta packages around the country. They’ve expanded steadily across grocery stores and are now in stores like Whole Foods, Sprouts, ShopRite, & Wegmans. With half the carbs as regular pasta and quadruple the fiber, Banza is a healthier alternative for your Italian craving. Cooks faster than regular pasta and pairs with all the usual toppings and sauces. Looking for a fresh new dish to add to your repertoire? Give Banza a try!

Shippo is a multi-carrier API and web app that helps retailers, marketplaces and platforms connect to a global network of carriers. Businesses use Shippo to get real-time rates, print labels, automate international paperwork, track packages and facilitate returns. Shippo provides the tools to help businesses succeed through shipping.

Shan Lian was a product marketer at Shippo.

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