2024 shipping insights to drive growth and loyalty in 2025

2024 was a transformative year for shipping. From navigating hidden costs to building operational resilience, the lessons learned are reshaping how businesses like yours approach logistics in 2025. Here’s what our data reveals—and how you can use it to drive growth and customer loyalty next year.

Takeaway 1: Surcharges don’t have to eat into your profits

What we saw in 2024:
Shippo identified $23M in surcharges for our customers, highlighting hidden costs that can impact the bottom line.

Insight:
Understanding where surcharges come from is key to managing hidden fees. Shippo’s advantage lies in tracing charges back to their source using accurate postage, weight, and dimension data, giving you the tools to identify and address unnecessary costs.

Imagine this:
You review your shipping bill at the end of the month and notice unexpected fees that cut into your profit margins. With detailed surcharge reporting, you pinpoint the cause—oversized packaging for certain orders. Armed with this insight, you make a small packaging adjustment and see immediate savings.

Next step:
Gain visibility into your hidden fees with Shippo’s surcharge reporting tools, currently available in beta for select managed accounts. Use this insight to optimize packaging, bundling options, or kitting processes to minimize unexpected costs. Interested? Contact us to learn more and see if it’s a fit for your business.

Takeaway 2: Issues happen—what matters is solving them fast

What we saw in 2024:
Your busiest days demand fast, reliable support. Shippo’s customer support team achieved first-response times averaging under 2 hours this BFCM—80% faster than last year.

Insight:
Shipping issues are inevitable, but resolving them quickly turns potential frustrations into opportunities to build trust and loyalty.

Imagine this:
A frustrated customer reaches out about a delayed package during your busiest sales week. Instead of leaving them waiting, Shippo’s customer support team helps you provide a fast, informed response—restoring the customer’s confidence in your brand.

Next step:
Use Shippo’s API to streamline your shipping operations and gain access to a customer support team that responds quickly when your customers need help.

Takeaway 3: Outsourcing logistics expertise saves time and increases efficiency

What we saw in 2024:
Shippo’s account management team dedicated 8,320 hours to supporting high-volume shippers.

Insight:
Partnering with a dedicated team helps you avoid operational bottlenecks and optimize your shipping processes.

Imagine this:
You’re trying to adjust your shipping strategy to handle peak season demand, but compliance and carrier issues are taking up your time. With a trusted account manager guiding you, these challenges are resolved seamlessly, giving you the bandwidth to focus on scaling.

Next step:
Rely on Shippo’s expert account managers to streamline compliance, operational insights, and carrier management. By leaning on a trusted partner, you free up time to focus on growing your business.

Takeaway 4: Prepare for the unexpected with a resilient shipping strategy

What we saw in 2024:
153 carrier outages occurred—but Shippo’s API maintained 99.95% uptime, ensuring customers stayed connected and shipments kept moving.

Insight:
Carrier disruptions are unavoidable, but leveraging a multi-carrier shipping solution ensures your business keeps moving when they happen.

Imagine this:
It’s peak season, and your primary carrier experiences an outage. Thanks to Shippo’s API, you quickly switch to another carrier offering similar delivery windows and rates, ensuring your customers’ orders arrive on time without additional cost.

Next step:
Use Shippo’s API to seamlessly integrate multiple carriers into your logistics network. When the unexpected happens, you can deploy a backup option with the flip of a switch in moments, keeping your business flexible and your customers satisfied.

Takeaway 5: Simplify carrier compliance to save time and avoid headaches

What we saw in 2024:
Shippo spent 3,500 hours on carrier compliance, managing complex regulations so our customers didn’t have to.

Insight:
Carrier compliance is time-consuming, with complex regulations that change frequently—managing it on your own can drain valuable resources.

Imagine this:
You’re preparing for the next quarter and realize a new carrier policy could impact your shipping strategy. Instead of digging through dense regulations, you rely on Shippo to manage compliance, saving you time and avoiding costly mistakes.

Next Step:
Let Shippo handle the intricacies of carrier compliance, so you can focus on growing your business without getting bogged down in logistics. With our team managing the details, you’ll save time and avoid costly disruptions in 2025.

Looking ahead to 2025, refining your shipping strategy can create new opportunities for growth. Whether it’s gaining visibility into hidden fees, managing carrier compliance, or building a resilient shipping network, Shippo is here to help you deliver exceptional results with confidence. Let’s make 2025 your best year yet—contact an expert today.

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