Essentially, kitting involves taking different but similar products and bundling them together to create a single SKU and/or to create a single parcel in which to ship all the products. For example, let’s say you’re running a subscription business that involves products from several different manufacturers. Instead of sending your customers several different boxes, you instead put all those related products into a single package.
This often refers to the practice of taking related assembly parts, bundling them together in a single package, then transferring them to the next stage in assembly.
Kitting happens in warehouses and fulfillment centers when a customer purchases multiple items from your e-commerce store within a single order. The people working at these facilities will then collect each item, package them together, assign them a new SKU and then ship out that parcel.
There are several benefits of using kitting within your e-commerce operations. Some of the most common benefits are:
Kitting isn’t limited to larger e-commerce brands. Small businesses can also use this strategy as an additional fulfillment method to their current fulfillment operations.
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