Step By Step S6, Ep 1: Why should I prioritize shipping in my business

Brands have no choice but to be online now. With rising consumer expectations, most businesses think of shipping purely as a cost center, but in this season of Step by Step, we help you understand why shipping can be leveraged as a growth engine. We’re emerging from the highest period of growth in e-commerce, which means shipping has also increased for retail brands.

In the first episode of Step by Step, Michelle McNamara, Senior Marketing Manager at Shippo, discusses why shipping has become a central part of retail businesses, and why merchants should shift their mindsets to think of how to use it as a brand differentiator instead of simply viewing it as a cost center.