Shipping Strategies That Drive Customer Loyalty

Every touchpoint along your customers’ e-commerce journey presents an opportunity to not only meet, but exceed their expectations. And while there are plenty of obvious ways to stand out — with strategic promos, for instance, or creative marketing campaigns — one often-neglected opportunity can be found in an essential portion of that journey: your shipping and fulfillment experience.

Here are a few tips to help you build and implement a shipping strategy that surprises and delights throughout the e-commerce journey:

To help encourage more purchases on your site:

To ensure a customer-friendly delivery experience:

To continue driving loyalty long after the unboxing:

For more expert tips on how to surprise and delight with a seamless end-to-end shipping experience, be sure to watch our on-demand webinar co-presented with Square, E-Commerce Shipping Strategy 101: Scaling Operations, Prepping for Peak & More.