How to Find a Mentor—The Right Way

Across industries, departments, and demographics, mentorship plays a critical role in the success of a person’s career. For example, while millennials are well-known for job hopping and switching careers, the ones that plan to stay with their employer for more than five years are twice as likely to have a mentor (68%) than not (32%).…

Key Qualities of a Good Startup Employee

Startups are renowned for having a fast-paced, experimental environment. To be successful, there are certain characteristics a startup employee must have, such as being a self-starter and willing to wear many hats. It’s also important to look closely at each individual company, since each startup has a unique culture and set of values. In a…

3 Advantages of Being a Startup in an Established Industry

I never spent time in an executive role at a global shipping company. But I did have to deal with shipping as an obstacle when I was running my e-commerce business. My co-founder and I were making daily trips to the Post Office because we didn’t have a scalable way to run our shipping on…

The Best Startup Advice & More: Q&A with our Co-founder

Our CEO and co-founder Laura Behrens-Wu has gotten her share of startup advice over the years. Some advice was quite formative. For example, a former boss told her she needed to create a product that’s a “painkiller not a vitamin.” The tip was fundamental in her shift from running an e-commerce marketplace for artists to…

Want to Start a Startup? Remember These Life Lessons

As the co-founder and CEO of Shippo, it may come as a surprise that I did not grow up wanting to start a startup. Back in 2013, I was stuck in a master’s program in Switzerland that I did not enjoy. By pure chance, I ran into an alumnus of the startup incubator Y Combinator…

What Community Growth Means to a B2B E-Commerce Company

I attended a roundtable at SoftTech VC at which Ligaya Tichy of AirBnB and Yelp fame spoke about community-driven growth. I began asking myself some important questions after that discussion that opened up new avenues of conversation on our team around outbound marketing, the customer community, and scalable growth. I’m sharing a smattering of the takeaways…

Let Your Company Culture Flourish, Naturally

    Our culture at Shippo is slowly starting to crystallize as we grow the company to 17 people over the next month. We’re now a team representing eight different ethnic cultures and almost as many nationalities. Since our founding in November 2013, we’ve already cycled through a few team members and offices, all the…

SEO Learnings

  Improving SEO requires a lot of tweaking and experimenting. There’s no one proven way to do it. What works for one company won’t necessarily work for the next, even if implemented in the exact same way. Don’t fall into the trap of comparing your site’s search rankings with those of your competitors. Your best bet…

Invest in Your Team’s Rapid Development & Learning

  A team that cannot improve by 10x in a year cannot improve the product by 10x in a year. So how can you keep yourself and your team always learning and improving? Understand Yourself & Your Team Just like with Legos, you have to understand what pieces you have to work with given your…

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