As an e-commerce business owner, you could do everything right—craft the perfect, personalized product, price it competitively, and provide customer-friendly support—but unless you offer free shipping, your customers will be hard-pressed to click “purchase”. In survey after survey, consumers demand free shipping. Nine out of 10 people said free shipping was the No. 1 incentive…

Online returns are a major pain point for e-commerce sellers. It’s not uncommon to see return rates of 30 percent or more for merchandise that’s bought online. And unless you’re promoting a “Try Before You Buy” policy, you likely want to get your return rate as low as possible to avoid unhappy customers and missed sales. Driving down your return…

The traditional fitting room has moved out of brick-and-mortar stores and into our very own bedrooms. Given how easy it is to make a return, consumers are buying items online and treating their purchase like a tryout. For example, a consumer might purchase a few different sizes and styles of jeans to try on at…

Same-day delivery is no longer reserved for the major retailers. Now that DHL, UPS, and FedEx are offering day-of delivery, it’s a great time to take a deeper look at how your business might be able to offer this service to your customers. Especially since a quarter of online shoppers would abandon a cart if…

Startups are renowned for having a fast-paced, experimental environment. To be successful, there are certain characteristics a startup employee must have, such as being a self-starter and willing to wear many hats. It’s also important to look closely at each individual company, since each startup has a unique culture and set of values. In a…